Print vs Digital Magazine : Which one do you subscribe to?
We read more, read longer and subscribe more often to print than digital magazine.
While publishers talk about embracing the digital future of their publications, ordinary people like you and me still prefer to read a good glossy.
These findings come out of an informal survey we conducted of over a thousand North American consumers. We asked fourteen key questions about the type, subscriptions and time with magazines they had read in the past month, to see if we could draw any conclusions. This year we also inquired about website visits, time spent there plus social media.
It appears more people are engaged with their print magazines than their digital ones. Another interesting result was how little magazines are “followed” via social media. Not that content isn’t found in feeds but that many respondents indicated they are not directly following magazine sources via social media.
Some key findings:
