Shein named top TikTok brand, research reveals

Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed.

According to research, carried out by journey advertising platform Illumin, Shein was the brand that appeared most in the #hauls, accounting for 42% of the total products listed across home and clothes hauls, with an average cost of $9.33 per item.

The second most popular brand across clothes and homes was H&M, accounting for 8.2% of total products featured in #hauls.

Online marketplace Temu was the third-most popular brand, attributing 7.7% of items featured, followed closely by Walmart at 7.2% and Amazon Home at 6.2%.

TikTok home hauls showed a similar pattern to their clothing counterparts, with Shein also the top brand, accounting for 50% of the home items featured.

Temu was found to be the second most popular retailer, with 17.5% of items, while Amazon Home featured third at 12.5%, the research added.

The news comes as TikTok announced earlier this week  launched its 2024 ‘What’s Next Trends Report’.

According to the new report, which showcases key trends for the next year, most brands can demonstrate “Creative Bravery” next year, fuelled by a blend of “curiosity, imagination, vulnerability and courage”.