The Unstoppable Growth of Influencer Marketing
With the rising competition, it has become challenging for businesses to grab the attention of prospects. This is why brands big or small alike have invaded the digital world to cut through the noise. In fact, according to a report by Business Insider, which is based on Mediakix data, businesses are poised to invest 15 billion US dollars on influencer marketing by 2022.
Wondering why on influencer marketing? Here’s the answer – for each $1 spent invested in influencer marketing, you’re likely to generate $6.50 in revenue. Furthermore, the global influencer marketing platform market size is predicted to grow at a CAGR of 30.6% from 2019 to 2025 and will reach $26.4 billion by 2025. Ergo, it makes sense to rope in right influencers or bloggers to stand out in the competitive market. Before we delve into finding the right influencers for your brand, let’s quickly understand that the digital space is swamped with influencers from myriad niches. For simplification, we’ve classified into three different categories:-
Top influencers: In this category come those influencers or bloggers who have over 100k followers on their social networks or readers on their websites or blogs. They are familiar with their niche and are widely acclaimed for their gigantic audience reach. For instance, if you sell supplements online, you can look for influencers or bloggers who have sound knowledge of nutrition intake or done some certification courses from a reputed institute. By partnering with such influencers, you can easily win the trust of your prospective customers, which in turn, improve your sales and profits.
Micro-influencers: In this category come those influencers or bloggers who have followers between 10k-50k. Albeit, their audience reach is lesser than the top influencers or bloggers, they are popular for their vast knowledge and honest reviews. For instance, if you sell cosmetics online, you can look for influencers or bloggers who have done an insightful review of makeup or beauty products on their social channels or websites. Once you’re done with your search, let the influencers or bloggers review your cosmetics products in a bid to drive your prospects to your store.
Nano influencers: In this category come those newbies influencers or bloggers who have a following of 1000-10,000 users. Partnering with them can not only accelerate your likes, comments, and shares on social media but also increase your website traffic, sales, leads, and conversions. For instance, if you are selling apparel online, you can find top fashion influencers who have collaborated with other eCommerce brands earlier. By doing this, you can augment your brand presence and drive your sales to the next level.
Little-Known Tips To Find The Best Brand Influencer
Relevance
Before you look at the number of followers, website traffic, or other vital static metrics of an influencer or blogger, it’s important to take a sneak peek of the content published by them and determine how perfectly it aligns with your brand. Check out some of their recently published posts or go through the archived section on the website to get a sense of what sort of audience they are targeting.
Just because an influencer posts makeup tutorials on their social networks or sites, doesn’t make them a perfect fit for your cosmetic brand. Ergo, it’s wise to look for the influencers or bloggers having the same set of audience that you are planning to target. Keeping such this in mind will surely help you find the right influencer for your brand.
Engagement Level
Engagement is a vital factor that you must consider before partnering with an influencer or a blogger. Since it’s an indicator of how influencing the content that is being published by the bloggers or vloggers. Take a close look at the number of likes, views on videos, comments, shares, and other engagement metrics. While checking Google analytics, it’s wise taking a look at metrics like bounce rate, percentage of new visitors vs returning visitors, and average session duration, etc. Considering these metrics when looking for an influencer will surely help you find the right one for your brand.
Authenticity
Another crucial factor that you need to keep in mind when looking for influencers or bloggers for your brand is authenticity. It is generally perceived that influencers having a smaller ratio of sponsored posts are more reliable and credible than influencers having a high ratio of sponsored content. Blogs or stories featuring the genuine use or mention of a product, service, or brand are considered more trustworthy than straight stories talking about products. Also, it’s important to validate the number of likes, comments, and shares appearing on the stories of influencers or bloggers are genuine not generated by bots or some software.
Final Words
Leverage the benefits of influencer marketing by partnering with the right person. In this post, we’ve listed down the predicted growth of influencer marketing and how you can find the best influencer for your brand. I hope you will find it useful.
