WATCH: Just Eat ditches celebs for animals in new campaign

Just Eat has ditched expensive starts like Christina Aguilera, Katy Perry and Snoop Dogg in its adverts replacing them with furry creatures.

The news follows the food delivery giant announcing a 20% cut in its marketing budgets

In a series of nine-20 second ads created by marketing agency McCann, different groups of animals represent different customer cohorts including busy families, groups of friends, at-home mums and couples.

The series also encourages customers to use its service for regular convenience deliveries, instead of a weekend takeaway, similar to its rivals Uber Eats and Deliveroo.

Just Eat UK and Ireland Marketing Director, Victoria Gold, said: “It’s key that we show consumers that Just Eat has all their favourite restaurants and grocers for all food-ordering and convenience moments. Each moment is uniquely delightful and universally relatable, positioning Just Eat as the go-to for everyday convenience.”

McCann London Managing Director, Tommy Smith, said: “With a growing choice paralysis among consumers, we believe there’s no better way to cultivate love and loyalty than by showcasing the perfect union of our furry friends and the exceptional quality supply from Just Eat.

“Our formula of a slice of life combined with real human (animal) insight equals yet another delivery of joy from the UK’s most beloved on-demand delivery brand.”

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