Skip to content
Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. For a global company…

How marketers embrace agile ways of working

How marketers embrace agile ways of working

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good…

Brands ramp up gaming marketing but still lag consumers

Brands ramp up gaming marketing but still lag consumers

NEW YORK — There was a common thread running through the Interactive Advertising Bureau’s (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long? Across a day of panel discussions and presentations at…

Jose Cuervo distills its first metaverse activation

Jose Cuervo distills its first metaverse activation

Dive Brief: Tequila brand Jose Cuervo plans to open what it says is the first metaverse distillery this summer, per a press release. The virtual distillery will live on the popular metaverse platform Decentraland and will provide age-appropriate visitors with…

Back To Top

This site is protected by wp-copyrightpro.com