The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging. If you’re looking for…
UPDATE: March 4, 2022: This story has been updated to include information about WPP’s intentions to wind down operations in Russia, which were announced shortly after publishing. Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection…
As Russia’s attack on Ukraine enters its seventh day, the international community continues to respond to the Russian government and its associates with sanctions. Now, French authorities have seized a superyacht they say is tied to Russian oligarch Igor Sechin,…
Dive Brief: Coors Light will remove plastic rings from packaging in markets where parent Molson Coors operates, according to a news release. The company said the move to fully recyclable and sustainably sourced cardboard carriers will make it the largest…
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties.TikTok is a powerhouse in terms of customer reach for regular…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The ’80s is having a moment. Marketers from Kraft Heinz to Applebee’s have embraced…
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. It’s that need to…
Dive Brief: The Kraft Heinz Company and Google announced a multiyear strategic partnership that seeks to accelerate the CPG giant’s digital transformation, per a press release. The marketer will use a variety of Google technologies in a bid to strengthen…
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work.A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS,…
How to assess which are the most promising cryptocurrency to invest in presents a number of challenges for investors, especially when attempting to approach the matter from the standpoint of risk-reward ratio.Put simply, how much risk are you willing to…
Dive Brief: Further expanding its AR try-on tools, Perfect Corp. has teamed up with Sally Hansen to release AgileHand Technology, which lets shoppers try nail color options using augmented reality technology on their mobile device, the companies announced last week. The…
Dive Brief: Amazon’s Prime Video will air a 30-second ad during the Super Bowl to promote “Thursday Night Football,” which it will begin airing in the fall, according to a press release. Created in partnership with Wieden + Kennedy, the…