The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”, it’s truer now more than ever. With brands competing to…
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers…
Podcasts are at the center of attention among marketers this week as the Interactive Advertising Bureau (IAB) hosts its Podcast Upfront with sales presentations from companies including Disney, Paramount and iHeartMedia. The event highlights podcasting’s growing relevancy in helping brands…
Can’t you just call Google and tell them we want to be on the first page?We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y,…
Dive Brief: Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive. That’s a noteworthy bump in awareness compared to last July, when just…
Opinions expressed by Entrepreneur contributors are their own. In June 2017, George Clooney and Rande Gerber (a.k.a., the spouse of Cindy Crawford) sold their tequila company, Casamigos, for $1 billion. Founded by the pair in 2013, the company was even…
Michelob Ultra combines the real and virtual in what it claims is the world’s first hybrid tennis match. The match, which highlights the career of John McEnroe as he plays against himself, was created with the help of computer simulations…
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.Cross-channel live redirects are functionally similar to Twitch raids, which allows a creator to send their audience to another stream when theirs…
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations.“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity…
Dive Brief: Topo Chico Hard Seltzer, owned by Molson Coors, is celebrating Cinco De Mayo with a new national ad campaign to promote its margarita hard seltzer line, according to a press release. The first ad in the series positions…
Dive Brief: Pernod Ricard’s Malibu, a coconut liquor made with rum, unveiled a brand refresh that kicks off with the global campaign “Welcome to Malibu,” according to a press release. The campaign features the tagline “Do Whatever Taste Good” and…
Could this possibly be some sort of peace offering? Alberto Rodriguez/E! Entertainment | Getty Images Elon Musk and Jeff Bezos have been longstanding rivals, especially when it comes to business dealings like their pursuits of outer space via both of…