Blog

Movers & Shakers: Xaxis, Spotify, Turn, Signal, Playbuzz, AdCompass

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. (Clockwise from left) Nicolas Bidon, Lauren Nemeth, Jane Loring, Marco Bertozzi, Sam Kumar, Nick McCarthy XaxisXaxis, the GroupM-owned programmatic media and technology platform, has named Nicolas Bidon as its new global president. Bidon was previously CEO [...]

How to use your buyer personas to build your 2017 search marketing budget

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of search marketers are confused about how to use their personas or are frustrated that their personas are not producing the hoped-for results. For this reason, buyer personas have been criticized as an exercise which, although well-intentioned, can distract marketers from [...]

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message to come out of a recent roundtable discussion, hosted by Adparlor, that took place on the sidelines of Campaign Asia-Pacific’s Marketing Innovation Summit in Singapore. Qaiser Bachini, director media, APAC, Middle East, Africa, GSK said that cross-device marketing is already happening [...]

Nominations wanted for our list of who’s been ‘Naughty or Nice’

Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search. ***Submit your entries to tips@marketingland.com and be sure to include “Marketing Land’s Naughty & Nice List” in the subject field.*** Entry terms: Kindly don’t nominate yourself or your clients, unless you or they have [...]

nokia lumia 925

Nokia Lumia 925 Review

With a good number of Windows Phone 8 devices already under its belt, Nokia has made a solid start to life on the platform. Famed for an attractive blend of customization and features, the operating system has been the catalyst behind successes including the Nokia Lumia 920 flagship. So, where could it possibly turn next for a follow up? Nokia Lumia 925 – a device with a brand new look and a trick or two under the hood. But can [...]

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG). Visit the Agency of the Year 2016 main page to review the Greater China shortlist, as well as the shortlists and winners from the other regional sections, and to see photos of the shortlisted agencies and pictures from the awards [...]

SuperAwesome Introduces PopJam Social API

Child-safe ad specialist SuperAwesome’s PopJam has launched Platform>, enabling developers and publishers to add a kid-friendly social feed to third party sites and apps. PopJam Platform> is a social API compliant with the Children’s Online Privacy Protection Act (COPPA) 1998. It allows content owners and developers access to a Facebook-like experience for under-13 users on their sites and apps. Platform> is still in beta but allows publishers to embed a customised dynamic, moderated content feed directly within their site or app [...]

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning [...]

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market brings audiences one step closer to the ideas and developments that will shape tomorrow. In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the [...]