This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote:Multiple divisions of our company want to rank for the same keywords.Are there any tips for how to approach this type of situation? It seems like our company…
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile…
Dive Brief: Walmart leads major retailers on paid social share of voice (SOV) ahead of the holidays, according to a BrandTotal analysis emailed to Marketing Dive. Breaking down SOV, defined as a percentage of sponsored impressions, Walmart commanded 23% of…
Dive Brief: TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare. The social video app ranked seventh in Cloudflare’s 2020 ranking behind Google, Facebook, Microsoft,…
At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation.In this article, we take a look at B2B content marketing practices that work and why…
Header tags are still a strong signal for SEO. Google’s John Mueller said it himself:“[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.”Header…
Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that…
At least 132 employees at SpaceX’s Hawthorne, Cali. headquarters in Los Angeles County have tested positive for Covid-19, NPR reports. Currently, the Elon Musk-led rocket factory is the site of the largest recent countywide workplace outbreak monitored by local health…
Dive Brief: General Mills named Doug Martin as chief brand and disruptive growth officer effective Jan. 3, 2022, according to a Dec. 17 announcement. The role, which reports to Chief Strategy and Growth Officer Dana McNabb, is an expansion of…
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank for.It’s a concept comparable to the journalistic standard of never…
2021 is nearly ending, it is time to draw up the strategies with which you will give direction to your startup this 2022. Remember that within your digital marketing strategies, it should always be considered one focused on Content Marketing…
Dive Brief: E.l.f. Cosmetics debuted a video series on TikTok inspired by the holidays and trends that have taken over the platform over the past year, per a press release. Billed as a “movie” native to the app, “Big Mood,…