I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data.Two questions in particular keep coming…
In pursuit of Vietnam’s economic growth agenda and sustainability goals, the country’s authorities have been actively working to expand energy capacity, with a commitment to renewable sources where possible. This is no small feat in…
Dive Brief: Amazon shared a flurry of advertising updates at its annual UnBoxed showcase last week, among them the news that Twitch livestreams will support sponsored display ads. Twitch started running the self-service format in its browse tab and directory…
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own.Push notifications are one of the most effective channels to re-engage users.But how can you best use push notifications when you’re in the business of…
Ana Karina Araque, Imagine Experiences”All [Viator] seems to be doing is pushing operators with not much budget more toward Google and giving them more power to charge what they want.”Quote from Ana Karina Araque, co-founder of Imagine Experiences, in an…
Cloud computing has come of age. From its origins in the tech sector more than a decade ago, it has spread to a wide array of industries that value the resilience, speed, and scalability…
Dive Brief: McDonald’s USA is cracking into the nonfungible token (NFT) market for the first time with a sweepstakes timed around the return of the McRib on Nov. 1, according to a news release. The move celebrates the boneless barbecue…
Sadly, fast-food workers are no strangers to angry and entitled customers, especially when people come into the restaurants hangry. TikTok via Scott Hubbard TikTok via Scott Hubbard One TikTok user is going viral for sharing the moment his daughter saw…
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did…
The airline industry has pushed back against claims that systems at its core are unreliable and not fit for today’s digital consumer.Alex Cruz, former boss of British Airways, made the damning comments at a CAPA Live session earlier this month…
Major brands today love digital marketing because of the flexibility it offers. Done right; it’s cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge. Total digital ad spending is…
Many industrial companies face a complex new array of challenges today, including a global pandemic that has driven radical shifts in demand, buying patterns, cost to serve, and perceived value across sectors and value chains, which in turn have…