There are three advantages of using public cloud: cloud elasticity, agility, and cost reduction. However – most public cloud users are not (yet!) achieving all three of these. While you may be aware if your costs are out of control,…
Anyone who manages paid media is all too familiar with how fast things change.Ad formats, what’s working, what’s not, new features, and the emerging players keep life as a paid media practitioner interesting!One of the things to cut down the…
Dive Brief: M&M’s runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. The researcher’s Go-To-Market Review evaluated brands based on five criteria: DTC…
Dive Brief: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. The company also said it will end digital alterations to the body shape, size,…
It’s always a good idea to diversify your portfolio, and real estate investing is one way to do it. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 8, 2021 4 min read Disclosure:…
Brave, makers of an open-source web browser, are launching a privacy-focused alternative search engine that will offer options for ad-supported and ad-free search results.Following Brave’s acquisition of Tailcat, a search engine developed by the former Cliqz team, the company announced…
Dive Brief: E.l.f. Cosmetics and Chipotle Mexican Grill have teamed up to offer a limited-time menu item and a makeup collection inspired by the fast-casual chain’s burrito ingredients. The brands will offer the E.l.f. x Chipotle collection in its first…
Unlock actionable tactics to craft compelling content Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn…
The following is a guest post from Allison Mezzafonte, founder of content consultancy AQ Strategic. Opinions are the author’s own. There are many ways, large and small, that the media can create more engaging conversations with the people who consume…
Begin With ResearchSelect Your Target AudienceReview Your MessagingSet Campaign ObjectivesChoose the Right Ad Platforms & CreativeDeliver an Integrated CampaignWith an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions.How do…
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