The O’Jays 1975 hit single “Give The People What They Want!” should be the theme song and guiding mantra of every dedicated content marketer.After all, the primary focus of content marketing done right (and SEO, for that matter) is creating…
Dive Brief: Marketers face greater challenges with their digital marketing strategies, including efforts to personalize customer experiences. About two-thirds (63%) of digital marketing leaders said they continue to struggle with personalization, consulting firm Gartner found in a survey of 350…
Officials say the pandemic helped the one-horned rhino population in a big way. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 13, 2021 2 min read Nepal’s endangered one-horned rhino population has grown,…
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Warm hues, a saturated palette and intimate moments: For 73 years, Polaroid has helped…
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time…
Pre-GoogleEarly Link Building for SEOPaid Link BuildingGuest PostingArticle DirectoriesBlack Hat Link BuildingHell Hath No Fury Like Google ScornedIs Link Building Dead?Enter Digital PRLink building is a constantly and rapidly evolving subspecialty in the SEO world.Since most of us know that…
Dive Brief: Orbitz is introducing a refreshed travel hub aimed at LGBTQ consumers with the premiere of a short film on its website and streaming video platforms. The Expedia-owned company’s “Travel As You Are” national campaign invites people to travel…
Dive Brief: Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase “yas queen” with the brand’s…
Effective project management, especially if you have a large team from various departments involved in the project, quickly becomes a nightmare. Marketing, including digital, often involves any number of simultaneous projects going at the same time. Ensuring that each project…
What Are the Major Metrics We Use for Measuring Domain Authority?Comparing Domain Authority CheckersDomain Authority Checkers Are Missing Real-World ContextWhat Other Metrics Can Help Gauge True Domain Authority?Metrics Are Only the Start of Determining AuthorityShould domain authority checkers be a…