Account structure is a critical element for ensuring paid search success.Adopting structure and group best practices ensures that keywords, ad messages, and landing pages are aligned with the business’s objectives.An effective structure is deeply connected to your marketing strategy and…
Dive Brief: More than one-third (35%) of marketers are unclear on when their business will again permit travel as the COVID-19 pandemic rages on, according to a new survey from the Association of National Advertisers (ANA). Less than 4% of…
Dive Brief: Absolut Vodka is rolling out a new campaign ahead of Valentine’s Day that pushes people to express love more responsibly, whether with their partner, pet, family or themselves, according to a press release. The #LoveResponsibly effort acknowledges that…
“Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales…
Robust, well-integrated keyword rank tracking lives in the top drawer of any SEO professional’s toolbox.But what value does it provide the rest of your organization?Keyword ranking insights are a hidden gold mine of information for many departments and team members,…
Dive Brief: Pinterest will host its first global advertiser summit, positioning the platform as a destination where brands can reach consumers at various points on the shopper journey, according to a news release. Called Pinterest Presents, the event will be…
The year 2021 has seen a resurgence of legacy momentum stocks and former high fliers rise from the ashes fueled by social media-driven short-squeezes. Entrepreneur’s New Year’s Guide Let the business resources in our guide inspire you and help you…
Dive Brief: Pinterest’s revenue jumped 76% year-on-year to $706 million in the fourth quarter, bolstered by new advertising offerings and an expansion of shopping capabilities, according to the company’s latest earnings report. A longer holiday period drove up advertiser demand,…
Today’s Ask an SEO question comes from Julius in Leesburg. Julius asks:How can I compete against websites with over 1 million backlinks and why can’t Google see that these backlinks are bought?It is possible for David to beat Goliath.But just…
Dive Brief: Miller Lite, a Molson Coors brand, is sparring with AB InBev’s Michelob Ultra through a typing challenge intended to distract from its rival’s in-game Super Bowl ad, according to a news release. The beer marketed by Molson Coors…
Does the rift in AI matter to marketing? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time…