Mobile marketing proving mettle in APAC
SINGAPORE - Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc…
SINGAPORE - Improving mobile-marketing effectiveness is set to drive mobile spending growth in Asia Pacific, according to the State of the Industry: Mobile Marketing in APAC study released by Warc…
According to StatCounter, mobile usage in Malaysia has increased from 10% in May 2012 to 20% in May 2013, almost double within a year. That means, most likely 20% of…
ADVERTISEMENTAs many other industries, digital marketing keeps improving on gender diversity.Not least thanks to the companies like Moz, that are really working on supporting women and giving them the chance…
Whoever said Asians are not romantic may now have to sing a different tune. Southeast Asians are spending more on Valentine’s Day, with new research confirming that the most romantic…
Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in…
Remember when a brand's website was little more than a 2.0 version of a brochure? In 2003, Prada's website featured two photos taken from its ad campaign– nothing else. Versace's…
PEOPLE MOVES Sun Life Financial appointed Jeremy Young as CMO for Asia. He has been with the company since 2008 and was most recently CMO for Hong Kong. He will…
PEOPLE MOVES Jason Hill was appointed chief strategy officer at Ogilvy & Mather Singapore. He was previously head of consulting and data analytics in Singapore, and before that head of strategy at…
PEOPLE MOVES J. Walter Thompson Asia Pacific appointed Sylvia Leong as Asia Pacific Director of Human Resources. She joins from Kennametal Inc, where she led a regional HR team. Omnicom…
BBC Worldwide has teamed with Blippar, an AR and visual discovery solutions firm, to enable people in Asia to learn more about BBC’s successful Planet Earth II series through AR.…