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Google Testing Disambiguation Box for Local Packs

Google is testing a disambiguation box which shows up on the mobile search results for a local pack.  Disambiguation features in the search results show up when Google isn’t entirely sure which meaning of a word someone is trying to search for. Here is what it looks like: Google is asking whether someone is searching for a hotel, or specifically for hotels.com website, with two options that can be clicked. Especially noteworthy is the fact that one is a brand website, [...]

How To Write A Good Article Without Being A Good Copywriter

When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What you need is this famous “quality content”. These articles so captivating that your readers are subjugated. The problem is that everyone does not share equally with writing. Some people are not at all comfortable with spelling, it can also be [...]

Keeping Color Consistent Across Print and Digital

Color is a very important part of branding. It’s often the first thing someone will remember about a brand and can affect how they feel towards a company. There is a significant amount of thought and time that’s put into choosing the right brand color. Keeping that color consistent across both digital and print is crucial for brand recognition. Maintaining consistency can be a difficult and often frustrating challenge. There are many factors that can affect color. Relying on [...]

Facebook will lease its first San Francisco office, for Instagram

Facebook is finally getting an office space in San Francisco, and is currently considering several different locations, one of which will house up to 100 Instagram employees, an industry source familiar with the lease plan confirmed to TechCrunch. Earlier today, reported Facebook is in talks for a space at 181 Fremont in the South Of Market district — a 70-story tower that won’t open until early next year. Our source confirmed this is one of the buildings Facebook [...]

branding

The 6 Biggest Branding Errors Most Startups Make

Branding is an imperative central foundation to any marketing strategy. Serving as the aggregate component of your company identity, your brand is often responsible for formulating first impressions, building familiarity in the public, growing your reputation, and ultimately, securing the long-term loyalty of your customers. Without that core identity, your company is virtually indistinguishable from your competitors, and even with a solid business model, it’s unlikely that your customer acquisition and retention programs will succeed. Branding is perhaps most significant [...]

SEO – Back To Basics

Search Engine Optimisation is all about your website being seen at the top of search engines for your chosen keywords. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Don’t jump in blind. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or [...]