Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Sonalika Group, a leading manufacturer in the tractor and agriculture equipment space, has announced its plans to invest INR 1000 crore towards…
Listen to the article 8 min This audio is auto-generated. Please let us know if you have feedback. The digital ad market in 2023 is showing signs of recovery with tech earnings midway through the year pointing to a return-to-positive…
Measuring content performance is the compass that guides successful digital marketing endeavors.It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand…
In today’s digital advertising landscape, the biggest challenge for marketers is accurately scaling campaigns while ensuring privacy. This has never been more true than during the holiday season – when it’s more important than ever to make a connection with…
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The creation of multiple ad backgrounds allowing advertisers to choose relevant…
Dive Brief: Three Olives Vodka enlisted artificial intelligence (AI) to help consumers mix together the perfect party vibes with its new interactive digital platform, “The Generager,” according to a press release. The web-based Generager uses AI to craft the ideal party concept using…
Social media still feels fairly “new” to many of us.It’s hard to overstate the rate at which social media has grown since then, to become an integral part of our daily lives. There are now countless social media platforms, with…
The YouTube platform is an incredible resource for people who want to share their voices, talents, and ideas with the world and those looking to make money. With over 2 billion users, YouTube provides an unprecedented opportunity for creators to…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company’s Hi-Chew fruit candy has been a staple in Japan for decades, but only…
Dive Brief: Grubhub launched a new multichannel campaign in the U.S. today (Sept. 26) featuring rapper Snoop Dogg, according to details shared with Marketing Dive. “Did Somebody Say” features a 60-second spot and catchy jingle meant to remind consumers of…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Technology has always held the power of shaping jobs, economies, industries, and lives. And the banking sector is not privy to it.…
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB).Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding…
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