Brief Dive Brief: McDonald’s today (March 29) rolled out “Black & Positively Golden,” its most significant campaign marketed to African-American consumers in 16 years, Ad Age reported. The effort replaces the chain’s 365Black initiative introduced in 2003. It will specifically target…
We have long gone past the age wherein a business app is a must for any organisation. With the advancement in technology, user’s choice and specification have also moulded. The tech generation might be aware of the rise of ‘Snapchat’…
All attribution reports in Google Ads will soon include information about cross-device activity and conversions.This will provide marketers with insight into how people interact with ads on multiple devices.Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included…
Apple plans to unveil a new video streaming service in April. Announcements like these offer both pros and cons for advertisers. New video channels further fragment the TV audience, but also enable brands to try new things, such as target…
ADVERTISEMENTAhrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search…
Brief Dive Brief: Pet products retailer Petco launched “Cleaning House,” a new marketing campaign that highlights the company’s commitment to selling only cat and dog foods that are free of artificial ingredients by May 2019, according to a news release shared with…
This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own.Harnessing the power of SEO can feel like an overwhelming task.Whether you are a marketing professional, entrepreneur, or someone that just fell into the role…
Brief Dive Brief: Dunkin’ and athletic footwear brand Saucony, both Boston-based companies, collaborated on the Saucony x Dunkin’ Kinvara 10 limited-edition shoe to celebrate the Boston Marathon on April 15, according to a news release. The new shoe features Dunkin’s colors and…
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory.A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up.How the scheme worked. Using a sophisticated process,…
Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success.Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement.While they…
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