Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. At most QSR chains, drinking a beverage entails filling up a cup with a fountain soda…
This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. Keep an eye out, as we will be adding to it. ABM To target and engage high-value accounts with personalized…
Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app.Adam Mosseri, the CEO of Instagram, announced that the company is testing the new functionality in Australia and New…
Dive Brief: The Estée Lauder Companies (ELC) is deepening its relationship with Google Cloud to include more applications of generative artificial intelligence (AI), according to a press release. The Clinique and Aramis owner will leverage generative AI to monitor consumer…
Sunbathing or having a barbecue party in your backyard might not be as private as you think, especially if you have home security cameras in place. Surveillance devices are targets of hackers and could cause privacy issues if installed without…
Dive Brief: Hotels.com has enlisted English filmmaker Edgar Wright (“Last Night in Soho,” “Baby Driver”) on a campaign promoting a new app experience that the booking platform claims is an industry-first, according to details provided to Marketing Dive. The feature…
In a notable shift from its existing user model, Claude.ai, the web interface for Anthropic’s Claude 2, has begun limiting access for unpaid users.Screenshot from Claude.ai, August 2023 Claude.ai, in open beta, gives users access to the latest model of…
Dive Brief: SeeHer, the Association of National Advertisers’ (ANA) organization for gender equality in media, and Comscore have partnered to bring the former’s Gender Equality Measurement (GEM) standards to Comscore’s digital planning and measurement suite, per details shared with Marketing Dive…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian Urban Air Mobility (UAM) infrastructure market is projected to reach $6.2 million by 2033, at a CAGR of 22.38%, a…
Dive Brief: Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will now have the opportunity for content to be placed across partner…
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be.With more social platforms popping up every month, there are more ways than ever to connect with…
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports…
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