CMOs need to become more involved in their company’s overall digital transformation, because they’re the ones who best understand the customer. That’s a key idea in two recent reports – Forrester’s “CMOs: Define Your Role in Digital Transformation” [Forrester clients…
Dive Brief: Seventy-seven percent of brands could disappear and no one would care, according to the findings in Havas’ Meaningful Brands 2019 report shared with Marketing Dive. The number is 3% higher than the 2017 report and the highest since…
Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations.Sadly, though, it remains greatly misunderstood by some in the SEO community.What is dwell time? Do search engines really use…
ADVERTISEMENTYouTube is making changes to how it gives strikes to users who violate the community guidelines.Strikes could result in penalties or even the removal of an account.But first, YouTube will give users a one-time warning before handing out further strikes.There…
A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic.Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP.The study examines…
Updates to Google Search Console are coming fast and furious. Even for the most eagle-eyed of SEO professionals, it can be hard to keep on top of all of the latest developments.As such, I thought it would be helpful to…
Whoever said Asians are not romantic may now have to sing a different tune. Southeast Asians are spending more on Valentine’s Day, with new research confirming that the most romantic day of the year is becoming increasingly commercialised. The 2019…
Google appears to be testing the use of favicons within the top stories carousel in search results.Favicons are appearing for some users in desktop search results next to the website name, similar to how they appear in browser tabs.Here’s an…
This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own.Every day marketers spend hours creating reports in Excel. Not only is the task extremely tedious, but the chances of mistakes are also…
