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5 Reasons Personal Branding is Non-Negotiable for 2018

Why is everyone all of a sudden trying to become LinkedIn-famous? Is anyone else tired (like me) of reading about all of the branding “hacks” out there? After all, there’s a lot more to achieving great personal branding than tricking…

LMWS Asia

March 31, 2018

Content Marketing

7 Ways to Get More Mileage For Your Trade Show Social Content After The Show

[ad_1] A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the…

LMWS Asia

March 27, 2018

Content Marketing

What’s True About What We Know About the Future?

[ad_1] [ad_1] / PixabayWhat’s real and what’s hype in Artificial Intelligence and Machine LearningAs with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin…

LMWS Asia

March 17, 2018

Social Media

Facebook launches Express Wi-Fi app for its local-operated hotspots

[ad_1] [ad_1] wants you to pay for internet. This week TechCrunch was tipped off that Facebook had quietly launched an Express Wi-Fi Android [ad_2] that lets users buy data packs and find nearby hotspots as part of Facebook’s distributed Wi-Fi network…

LMWS Asia

March 16, 2018

Content Marketing

Consumer Marketing Tips to Reach Generation Z

[ad_1] Is your consumer marketing capturing the attention of the younger consumers known as Generation Z?Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them.Who Is Generation Z?Born after 1998,…

LMWS Asia

February 25, 2018

Social Media

Momo buys Tantan, China’s Tinder, for over $600M as Chinese social networks consolidate

[ad_1] WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, [ad_1], the Chinese location-based social networking…

LMWS Asia

February 24, 2018

Content Marketing

How To Write A Good Article Without Being A Good Copywriter

[ad_1] When you start looking for information on the best way to develop a blog, you will quickly read that it is essential to have an unforgettable style, this little something more that will make you memorable among others. What…

LMWS Asia

February 15, 2018

Content Marketing

Peyton Manning Vacations At Universal Orlando Resort In NFL Super Bowl Ad [Social Media Reactions]

[ad_1] Peyton Manning vacations at Universal Orlando Resort in NFL Super Bowl commercial. “Fear is not an option,” Peyton says as a rollercoaster plunges. In the ad, Manning tries to conjure up a spell at the Wizarding World of Harry…

LMWS Asia

February 5, 2018

Social Media

How Facebook stole the news business

[ad_1] Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut out of the equation. Instead of developing an owned…

LMWS Asia

February 4, 2018

Marketing Strategy

Profile: The man behind Dentsu’s ambitious content business | Analysis

[ad_1] Dentsu Inc’s detractors are fond of stating that the company is too TV-centric in an age where everything is supposed to be digital. It’s true that the company’s dominance in Japanese advertising is built on TV. But it is…

LMWS Asia

February 4, 2018

Branding · Digital Marketing · Marketing Strategy

6 Reasons To Diversify Digital Marketing Strategies For Brands

What’s the secret to digital marketing success? Think of it like investing in stocks; when you diversify your marketing approach for reaching potential customers you reduce your risk and extend your reach at the same time. Think about it. If…

LMWS Asia

January 28, 2018

Content Marketing

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

[ad_1] It’s sitting at the edge of your frantic brain – the elusive idea you desperately need.It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable…

LMWS Asia

January 26, 2018