LMWS Asia | LMWS.asia - Malaysia | Indonesia

Snapchat, Instagram, and the Rise of Video and UGC Marketing

[ad_1] We’ve entered a new era in digital marketing. The Snapchat and Instagram era is officially upon us, and old-jack internet marketers have begun focusing their intent and aspiration toward learning how to fully leverage these increasingly popular platforms.Unfortunately, most…

LMWS Asia

April 11, 2017

Social Media

Spotting sockpuppets with science

[ad_1] If you’ve ever ventured into the comment section of a website or spent any time on forums or social media, you’ve probably encountered sockpuppets, fake accounts controlled by a single person — though it’s possible you didn’t know it…

LMWS Asia

April 10, 2017

Content Marketing

Which is the Right Way to Sell Your Business?

[ad_1] Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others.…

LMWS Asia

April 10, 2017

Marketing Strategy

Who are the final 50 in our China Digital A-List 2017? | Advertising

[ad_1] From an upstart helping his agency find a marketing footing in the e-sports category to a veteran who was a contributing architect to the industry’s inception, this year’s just published China Digital A-List represents the leaders of China’s digital…

LMWS Asia

April 10, 2017

Social Media

Postepic is an app for elegantly sharing book quotes

[ad_1] It’s fair to say the smartphone camera has become the digital tool of most use, rendering the average person’s camera roll essentially a memory buffer where carefully composed photographs rub up against snaps of receipts, funny stuff you saw on the street…

LMWS Asia

April 9, 2017

Content Marketing

Ben Carson Found $500 Billion In Accounting Errors At Housing And Urban Development [Fact Check]

[ad_1] FlickrU.S. Housing and Urban Development (HUD) director Ben Carson found more than $500 billion in accounting errors at the federal agency; however, the audit was initiated before Carson assumed his position at HUD, and it reckons an aggregate figure…

LMWS Asia

April 9, 2017

Social Media

Spotting sockpuppets with science

LMWS Asia

April 8, 2017

Content Marketing

Online Tips for Offline Traffic

[ad_1] In the last two years, more searches were conducted on [ad_1] devices than on desktop. This trend altered the traditional, linear consumer journey. It’s now broken into touch points where audiences hop around to different steps across devices.Hyperlocal targeting…

LMWS Asia

April 8, 2017

Social Media

Facebook Messenger’s AI ‘M’ suggests features to use based on your convos

[ad_1] Write “You owe me $20” and Messenger will suggest you use its payments feature. If someone says “goodbye,” Messenger will recommend a “bye-bye” GIF. That’s how Facebook’s new M Suggestions work.Facebook’s artificial intelligence assistant will privately interject these recommendations…

LMWS Asia

April 7, 2017

Content Marketing

If You Are Not the Winner, Do This

[ad_1] [unable to retrieve full-text content] Someone has to be the the winner. Someone has to be Facebook. Or Uber. Or Google. In our connected economy, we have a winner-take-all dynamic. It’s easier to consolidate and see a clear winner…

LMWS Asia

April 7, 2017

Marketing Strategy

Move and win roundup: Y&R, Saatchi & Saatchi, WPP, IPG Mediabrands and more | Advertising

[ad_1] PEOPLE MOVES Y&R Singapore appointed Shirley Tay, formerly MD with Zoo Group, as CEO and Janelle Goh, formerly regional account director on Colgate Palmolive at Red Fuse Communications in Hong Kong, as senior account director. Tay was MD of…

LMWS Asia

April 7, 2017

Social Media

Twitter launches a ‘lite’ mobile web app that’s optimized for emerging markets

[ad_1] [ad_1] a new data-optimized version of its service that it hopes will be a hit among emerging.It’s called Twitter Lite and, unlike similar ‘Lite’ apps from Facebook and others, it is browser-based — living at [ad_2]. It is essentially a…

LMWS Asia

April 6, 2017