LMWS Asia | LMWS.asia - Malaysia | Indonesia

Innovation Lab: Chain Robots, Space Junk and Smartphone Spermcounts

[ad_1] At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions, whether it’s on our website, in our magazine or at our Mobile Marketing Summits. Giving a platform to companies that are breaking new ground in their market…

LMWS Asia

December 10, 2016

Search Engine Optimisation

SearchCap: Santa tracker, Yahoo Answers app & digital assistants

[ad_1] Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The…

LMWS Asia

December 10, 2016

Mobile Marketing

Movers & Shakers: Xaxis, Spotify, Turn, Signal, Playbuzz, AdCompass

[ad_1] The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who’s joined which…

LMWS Asia

December 8, 2016

Search Engine Optimisation

How to use your buyer personas to build your 2017 search marketing budget

[ad_1] If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the…

LMWS Asia

December 8, 2016

Marketing Strategy

Roubdtable: Digital pain points include attribution, measurement, justifying costs | Analysis

[ad_1] It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investment—especially with the current gaps in attribution models and measurement. That was the main message…

LMWS Asia

December 8, 2016

Search Engine Optimisation

Nominations wanted for our list of who’s been ‘Naughty or Nice’

[ad_1] Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal…

LMWS Asia

December 6, 2016

Mobile Phone Reviews

Nokia Lumia 925 Review

With a good number of Windows Phone 8 devices already under its belt, Nokia has made a solid start to life on the platform. Famed for an attractive blend of customization and features, the operating system has been the catalyst…

LMWS Asia

December 6, 2016

Marketing Strategy

Livestream from Shanghai: Tomorrow’s Agency of the Year Awards for Greater China | Advertising

[ad_1] For the first time, through a collaboration with Tencent, an Agency of the Year Awards ceremony will be livestreamed tomorrow night from Shanghai. Simply scan the QR code below to watch the ceremony live starting at 8 pm (Shanghai/HK/SG).…

LMWS Asia

December 5, 2016

Mobile Marketing

SuperAwesome Introduces PopJam Social API

[ad_1] Child-safe ad specialist SuperAwesome’s PopJam has launched Platform>, enabling developers and publishers to add a kid-friendly social feed to third party sites and apps. PopJam Platform> is a social API compliant with the Children’s Online Privacy Protection Act (COPPA) 1998.…

LMWS Asia

December 5, 2016

Search Engine Optimisation

[Reminder] Live webcast: Social Media Marketing 3.0

[ad_1] Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of…

LMWS Asia

December 4, 2016

Mobile Marketing

Innovation Lab: Buzzing Babies, Rewriting Memories and Laser Snakes

LMWS Asia

December 3, 2016

Search Engine Optimisation

Google makes it easier to add & remove emails from Customer Match lists in AdWords

[ad_1] Advertisers can now add and remove email addresses from existing Customer Match lists in AdWords by uploading a file to the list. It’s also possible to completely replace the list with a new file without having to create a…

LMWS Asia

December 2, 2016