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NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

UPDATE: May 12, 2023: Elon Musk has named Linda Yaccarino as the new CEO of Twitter, via a tweet. The former NBCUniversal executive will focus primarily on business operations while Musk focuses on product design and new technology. NBCUniversal’s longtime ad…

TikTok expands overture to publishers with contextual ad program

TikTok expands overture to publishers with contextual ad program

Dive Brief: TikTok unveiled a new ad program called Pulse Premiere that lets brands place their creative alongside premium publisher content. The announcement was part of the platform’s NewFronts presentation, which was closed to press.    Inaugural publisher partners include Buzzfeed,…

Aditya Birla Fashion To Acquire 51% Stake in TCNS Clothing

Aditya Birla Fashion To Acquire 51% Stake in TCNS Clothing

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Aditya Birla Fashion and Retail Ltd (ABFRL) will acquire a 51 per cent stake in TCNS Clothing, which owns W, Aurelia, Wishful,…

Pacsun turns to TikTok for livestream shopping

Pacsun turns to TikTok for livestream shopping

Dive Brief: Pacsun is doubling down on digital and social media efforts and relying on microinfluencers, store associates and customers — which the brand calls its Pac Community — as part of its summer 2023 campaign, according to a press release from the…

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