Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For years, pop culture has been full of celebrities and influencers who have tried to keep…
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions.Or suppose that your social video agency was just invited to pitch AT&T,…
When Levi’s launched its “Live in Levi’s” brand platform back in 2014, it focused on the moments consumers spend in their jeans and keyed in on themes of self-expression and individualism. In the years since, those themes have become de…
As more and more members of Generation Z continue to enter adulthood, this generation adds its distinct perspective to public discourse, joins the marketplace, and helps shape marketing strategies. Public relations and other communications professionals need to keep up to…
Lowe’s today (March 21) rolled out MyLowe’s Rewards nationwide with an accompanying advertising campaign that pitches the loyalty program to DIY consumers preparing to spruce up their homes this spring. The wide launch and campaign come amid a confluence of…
SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and error.The fact that it has the word “optimization” in it…
Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built…
Dive Brief: Automaker Hyundai is taking inspiration from a different industry’s product release strategy with a campaign referencing sneaker drops, part of its efforts to promote the Santa Fe SUV, according to a press release. Developed with Hyundai’s dedicated African…
Dive Brief: Heinz is launching a new campaign backing its gravy offerings, the company’s largest marketing investment in the product category outside of the holiday season, per details shared with Marketing Dive. “Gravy Is The New Ketchup” is part of…
Expecting a human connection and quick solutions to your problem from a chatbot might cause you privacy issues, cybersecurity expert warns Customer support chatbots help users solve their daily problems in many areas, from online shopping to financial services, but…
Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues to not say that Core Web Vitals are…
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