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As retail media networks multiply, Amazon stands alone

As retail media networks multiply, Amazon stands alone

Dive Brief: Amazon is a dominant force among retail media networks, commanding 37% market share in a space that’s estimated to be worth $100 billion, according to an analysis MediaRadar shared with Marketing Dive. The ad intelligence firm found Amazon…

Toyota, Yahoo partner for AR-powered car shopping experience

Toyota, Yahoo partner for AR-powered car shopping experience

Dive Brief: Yahoo and Toyota have teamed together to create a multi-channel campaign, called “Says So Much,” meant to promote the 2023 Toyota Crown, according to a press release.  Key to the effort is an augmented reality (AR) experience that…

Mercedes soups up in-car experience with TikTok, Google partnerships

Mercedes soups up in-car experience with TikTok, Google partnerships

Dive Brief: Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its vehicle systems, according to announcements made during a strategy update event.  Starting later this year, touchscreens in the company’s E-Class sedans will…

Walmart ad sales hit $2.7B as execs eye greater scale

Walmart ad sales hit $2.7B as execs eye greater scale

Dive Brief: Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter, according to an earnings statement. The retailer’s global ad operations were up 20% over the period and jumped nearly 30% in 2022, generating $2.7 billion…

Amazon rolls out TikTok-like shopping feature

Amazon rolls out TikTok-like shopping feature

Dive Brief: Taking a bet on social commerce, Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and…

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