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Gillette kicks off first NFL live broadcast mixed-reality commercial

Gillette kicks off first NFL live broadcast mixed-reality commercial

Dive Brief: Procter & Gamble’s Gillette will host the NFL’s first live broadcast mixed-reality commercial today (Oct. 24) in an effort to promote its new GilletteLabs with Exfoliating Bar product, according to information shared with Marketing Dive. During tonight’s game…

Tyson’s Twitch series pairs Friday night gaming with chicken

Tyson’s Twitch series pairs Friday night gaming with chicken

Dive Brief: Tyson is launching a new content partnership with Gaming Community Network with a four-part streaming series on Twitch featuring professional athletes eating chicken and playing video games, the company said in a press release. “Chicken and a Video…

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