Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020,…
Google has released a new version of the Google quality rater guidelines, a year after the last update. This new update brings some significant changes, and clarifications that many SEOs will find very interesting when it comes to updating their…
Dive Brief: Johnnie Walker, a Scotch whisky owned by alcohol conglomerate Diageo, launched a new global campaign on Oct. 3 to spotlight its Black Label line, per information shared with Marketing Dive. The whiskey brand teamed up with award-winning actor…
Dive Brief: Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday Night Football,” per a press release. Beginning with the 2022 season, Nielsen will measure full coverage of the program on Prime Video and…
In six weeks post-launch, Snapchat+ has amassed over a million subscribers. Building on this momentum, Snapchat+ is launching four new features at no added cost.Snapchat+ is a premium membership tier that grants access to exclusive features. The service launched with…
Dive Brief: Budweiser scattered hundreds of prize boxes in major cities for soccer fans to discover as part of its sponsorship as the official beer of the FIFA World Cup, according to a news release. The campaign is not running…
Since the COVID-19 pandemic hit in 2020, the business sector has dramatically changed. Businesses were forced to shift their operations in a different direction. Even though the world is entering a post-pandemic era, the impact of the health crisis remains…
Dive Brief: Less than a year after consolidating its $200 million business with a bespoke Publicis unit, “Team Lift,” Planet Fitness confirmed in an email to Marketing Dive that it is returning to its previous agency, Barkley, as AOR and…
We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is bringing some pretty significant changes.Google has published a changelog for this update, but as usual, it primarily highlights the broad changes but doesn’t…
Lollipops are flying around Amazon, and it looks like we’re the suckers.Amazon isn’t able to stop a coterie of sellers drop-shipping products from Sam’s Club to consumers — which is against Amazon’s policy — the maker of Dum-Dums told Bloomberg,…
Dive Brief: Pinterest this week reported its slowest revenue growth in two years as management of the social media company described the strengths and weaknesses of its advertising business. Its second-quarter revenue rose 9% from a year earlier to $666…
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