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InMoment acquires review management company

InMoment acquires review management company

Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as…

AB InBev ends 33-year Super Bowl alcohol ad monopoly

AB InBev ends 33-year Super Bowl alcohol ad monopoly

Dive Brief: Anheuser-Busch InBev will no longer have alcohol advertising exclusivity during the Super Bowl, ending a 33-year monopoly over advertising’s most prized destination viewing event, according to Adweek. AB InBev will still run advertisements during the big game and…

Apple’s iOS 16 offers mixed blessings for marketers

Apple’s iOS 16 offers mixed blessings for marketers

Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone…

Wix relaunches hotels solution

Wix relaunches hotels solution

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels…

Banks eye first-mover advantage to embracing the metaverse

Banks eye first-mover advantage to embracing the metaverse

JPMorgan Chase released its summer reading list last month, an annual tradition for the bank, spanning more than two decades. But this year, the bank took a slightly different approach, choosing to make this year’s collection of books available for…

Heineken devises bottle opener that shuts down work apps

Heineken devises bottle opener that shuts down work apps

Dive Brief: Heineken developed a functional gadget that closes work applications when cracking a beer, part of a new push to address growing work-life imbalance under the pandemic, per a news release. Publicis Worldwide is the lead agency on the…

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