Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.Big changes are on the horizon, and we know how to amplify your ad potential into…
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able…
This article is part of a four-part series about famous brand rivalries. Few brands have the intense rivalry that Miller Lite and Bud Light have, despite Bud Light’s consistently higher sales and reach. The decades-long feud is littered with lawsuits…
Dive Brief: Keystone Light, owned by Molson Coors, is reaching out to rural drinkers in a new campaign with outdoor brand Realtree, according to a press release. The effort includes fresh creative along with a new line of Keystone-inspired clothing…
Opinions expressed by Entrepreneur contributors are their own. In a well-intentioned initiative gone wrong, current and former employees at Wells Fargo have come forward with details on how the bank carried out its diversity and inclusion efforts: fake interviews.Joe Bruno, a…
Google News has been around for two decades.And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have…
Dive Brief: Snap Inc. has hired Colleen DeCourcy as chief creative officer with the goal of elevating its brand image and storytelling projects, per a news release emailed to Marketing Dive. DeCourcy previously served at Wieden + Kennedy as chief…
The traditional consumer journey has evolved dramatically over the years, with eCommerce fundamentally changing the way consumers purchase products. While we have often heard the phrase that “consumer is king”, it’s truer now more than ever. With brands competing to…
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers…
Podcasts are at the center of attention among marketers this week as the Interactive Advertising Bureau (IAB) hosts its Podcast Upfront with sales presentations from companies including Disney, Paramount and iHeartMedia. The event highlights podcasting’s growing relevancy in helping brands…
Can’t you just call Google and tell them we want to be on the first page?We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y,…
Dive Brief: Nearly three-quarters of surveyed consumers (74%) had heard of the metaverse as of March, according to a press release Wunderman Thompson Intelligence shared with Marketing Dive. That’s a noteworthy bump in awareness compared to last July, when just…
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