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why business must have website

Why Your Business Must Have Its Own Website

The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a…

good website content

How Good Website Content Helps You Earn Customers

Website content is the ambiance of any business’s digital platform. Beyond conversions and revenue, website content is also accountable for spreading brand awareness and business objectives on an enormous scale. When your potential customers stop over your website in a…

Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. For a global company…

How marketers embrace agile ways of working

How marketers embrace agile ways of working

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good…

Brands ramp up gaming marketing but still lag consumers

Brands ramp up gaming marketing but still lag consumers

NEW YORK — There was a common thread running through the Interactive Advertising Bureau’s (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long? Across a day of panel discussions and presentations at…

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