“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re…
Dive Brief: Horizon Media and Nielsen partnered on a solution to help marketers better account for multicultural audiences in their communications and media planning, according to an announcement. Horizon developed the concept while Nielsen provided the software and data backbone.…
Online shopping has taken over the world.While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From plumbing fixtures to pizza rolls, if you…
McDonald’s last month brought back its Szechuan sauce — the source of countless internet memes — for a limited time. The offer had one key condition: The savory condiment was only available through the burger chain’s mobile app. For a global company…
NASA’s Hubble Space Telescope has calculated the size of a massive comet nucleus observed last year, and it’s the largest ever spotted, measuring 80 miles across —about twice the width of Rhode Island — and weighing 500 trillion tons. For comparison,…
Dive Brief: Reliance on third-party cookies declined “significantly” last year as advertisers upped their investments in first-party data and other alternatives, according to the latest Buy-Side Study from Advertiser Perceptions. The firm interviewed 153 advertisers and agencies in the U.S.…
JavaScript-based webpages may appear blank or incomplete in Google’s cache, which is normal and not indicative of any problems.This is stated by Google’s Search Advocate John Mueller in the latest installment of the Ask Googlebot video series on YouTube. A…
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.It’s important to say “no” to work that’s not valuable. Through planning, the team should have a good…
NEW YORK — There was a common thread running through the Interactive Advertising Bureau’s (IAB) inaugural PlayFronts on Tuesday, the first media upfront event dedicated to gaming: What took so long? Across a day of panel discussions and presentations at…
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. His name is La’eeb and today he was presented to the entire world during the group draw for the Qatar 2022 World…
Dive Brief: Tequila brand Jose Cuervo plans to open what it says is the first metaverse distillery this summer, per a press release. The virtual distillery will live on the popular metaverse platform Decentraland and will provide age-appropriate visitors with…
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It…
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