Dive Brief: Coca-Cola will act as the founding partner of Wild Rift Esports, the first mobile esports program from League of Legends developer Riot Games, according to an announcement. The multiyear agreement will see the soft drink marketer create custom…
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files.A sitemap file contains the URLs to index with further information regarding the last modification date, priority of the URL, images, videos on the…
The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos, with compounding supply chain and inflationary pressures and complex logistical…
Forget about delusions of grandeur — turns out many of us could be suffering from delusions of being interesting.A new paper, “Boring People: Stereotype Characteristics, Interpersonal Attributions, and Social Reactions,” set about identifying what makes a person boring, and the results are…
Dive Brief: DC Comics and its parent company WarnerMedia partnered with Ally Financial to launch an augmented reality (AR) experience, known as Milestone ARchives, where users attending South By Southwest (SXSW) can virtually meet and interact with superheros Static, Hardware…
“All businesses must redefine how we engage with customers and deliver digital experiences at unprecedented scale,” said Adobe CEO Shantanu Narayen in his opening remarks at Adobe Summit today. Summit, one of the largest in-person events in the marketing tech…
Dive Brief: Schick revealed a rebranding campaign that focuses on everyday men expressing their individuality, an attempt to bring more authentic representation to the razor category, according to a press release. “Be You. No One Else Can.,” developed with the…
Dive Brief: Brands placing ads on Gannett properties were impacted by domain spoofing, a practice where ad inventory is misrepresented as being from a different site than where it actually runs, according to independent researcher Braedon Vickers, who published the…
Hopefully, you’ve heard about IndexNow at this point.We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ Show to talk about this revolution in how search engines discover…
The right email marketing tools will change your email marketing game for the better. However, amongst the countless tools and software available in the market, finding the perfect partner for your business needs is pretty challenging. If you’re looking for…
UPDATE: March 4, 2022: This story has been updated to include information about WPP’s intentions to wind down operations in Russia, which were announced shortly after publishing. Consumers want brands to take concrete measures addressing Russia’s invasion of Ukraine, a reflection…
As Russia’s attack on Ukraine enters its seventh day, the international community continues to respond to the Russian government and its associates with sanctions. Now, French authorities have seized a superyacht they say is tied to Russian oligarch Igor Sechin,…
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