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Is the freelance life for you?

Is the freelance life for you?

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your…

Amazon reveals ad services revenue as segment hits $9.7B

Amazon reveals ad services revenue as segment hits $9.7B

Dive Brief: Amazon’s advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to an earnings release. This is the first time the company has broken out the specific financials of advertising sales, which…

Agency M&A outlook: Change is coming

Agency M&A outlook: Change is coming

With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies will be rethinking the ways they do business, and with whom. In the months ahead, this is likely to lead…

Virtual events: The ultimate marketers’ guide

Virtual events: The ultimate marketers’ guide

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic.It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are…

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