Dive Brief: Progressive Insurance signed a multiyear, exclusive naming rights deal with esports organization Immortals, which is known for its League of Legends play, according to a news release. It is Immortals’ first sponsorship agreement of this kind. Immortals’ League…
One of the biggest SEO headlines in 2021 was Google’s announcement of its new Multitask Unified Model (MUM) technology. In fact, our SEO experts recently said that keeping tabs on MUM should be a priority for SEOs in 2022 as…
Dive Brief: Starbucks plans to increase its annual spend with diverse suppliers to $1.5 billion by 2030, almost double the roughly $800 million the company spent with diverse suppliers in FY 2021, according to a blog on the company’s website. As…
Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page.This makes a shining…
Dive Brief: Oreo has taken over the last standing Blockbuster to promote the return of its Cakesters soft-baked snack cakes, which arrive at select retailers later this week, according to a news release. The video-rental store location in Bend, Oregon,…
Opinions expressed by Entrepreneur contributors are their own. After a difficult few years, things are beginning to look up for the hospitality industry. Travel bans are lifting. More than 30 million Covid vaccines are administered worldwide each day. Airlines are…
Dive Brief: Lexus is promoting its NX line of crossover vehicles with a campaign that riffs on tropes related to hustle culture and targets a diverse audience of drivers, according to an announcement. Called “Hustle for What Matters,” the effort…
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote:Multiple divisions of our company want to rank for the same keywords.Are there any tips for how to approach this type of situation? It seems like our company…
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile…
Dive Brief: Walmart leads major retailers on paid social share of voice (SOV) ahead of the holidays, according to a BrandTotal analysis emailed to Marketing Dive. Breaking down SOV, defined as a percentage of sponsored impressions, Walmart commanded 23% of…
Dive Brief: TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare. The social video app ranked seventh in Cloudflare’s 2020 ranking behind Google, Facebook, Microsoft,…
At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation.In this article, we take a look at B2B content marketing practices that work and why…
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