Dive Brief: Coca-Cola debuted the first holiday campaign under its new “Real Magic” platform, with a focus on communicating festive joy and inclusion, according to an announcement. “Real Magic at Christmas” features a partnership with the fan connection app Cameo…
This past year has certainly given social media marketers plenty to chew on as they set strategy and allocate budget for 2022.Snapchat emerged as a major player in social media marketing, growing revenue 57% YoY, achieving its first billion-dollar quarter,…
The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you…
Matthew Chapman, VibeThe most obvious question [about the Metaverse] is whether or not any of this will ever actually replace the need or desire to travel in the real world.Quote from Matthew Chapman, chief technical officer at Vibe, in an…
Telco operators typically seek to pack their networks with as many customers as possible, while other sectors, such as airlines and hotels, occasionally leave space open. These empty seats and…
Dive Brief: Chipotle Mexican Grill signed a multiyear agreement to become the official Mexican-themed quick service and Mexican-themed fast-casual restaurant of the NHL in North America, its first major professional sports sponsorship, per an announcement. As part of the deal,…
Hospitality technology provider Cloudbeds has raised $150 million in Series D funding, led by new investor SoftBank Vision Fund 2. Additional investors include Echo Street, Walleye Capital and returning investors Viking Global Investors, PeakSpan Capital and Counterpark Ventures.This latest round…
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data.Two questions in particular keep coming…
In pursuit of Vietnam’s economic growth agenda and sustainability goals, the country’s authorities have been actively working to expand energy capacity, with a commitment to renewable sources where possible. This is no small feat in…
Dive Brief: Amazon shared a flurry of advertising updates at its annual UnBoxed showcase last week, among them the news that Twitch livestreams will support sponsored display ads. Twitch started running the self-service format in its browse tab and directory…
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own.Push notifications are one of the most effective channels to re-engage users.But how can you best use push notifications when you’re in the business of…
Ana Karina Araque, Imagine Experiences”All [Viator] seems to be doing is pushing operators with not much budget more toward Google and giving them more power to charge what they want.”Quote from Ana Karina Araque, co-founder of Imagine Experiences, in an…
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