Dive Brief: Campbell’s Chunky is teaming with Los Angeles Rams head coach Sean McVay for a campaign that highlights the importance of taking lunch breaks, per a press release. Titled “Lunchtime is Your Halftime,” the campaign includes two video spots…
Education-based marketing is a marketing method that involves sharing information and educational resources with prospects while setting the purchasing criteria they should use to favor your offering. Rather than trying to sell your product or service to a prospect who,…
The following is a guest post by Bonnie Crater, CEO of Full Circle Insights. Opinions are the author’s own. There are plenty of reasons why companies need to focus on improving diversity, equity and inclusion (DE&I) initiatives. The overwhelming majority…
The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021.Many brands have already introduced this platform into their social media strategies, and others will no doubt be considering it.To help…
September 3, 2021 4 min read This story originally appeared on The Epoch Times Inflation could be repeating the trajectory of the late 1960s, which set in motion sustained high inflation in the following decade, according to top economic historian Niall Ferguson.Speaking…
Dive Brief: Hyundai and Vans are the latest marketers to experiment on Roblox, the online gaming platform and game creation system, according to separate announcements. The “Hyundai Mobility Adventure” is the first Roblox activation of its kind from a global…
Dive Brief: Gap Inc. on Thursday reported its best second quarter sales in over a decade, as net sales grew 29% year over year and 5% from 2019 to $4.2 billion. Store comps were up 12% compared to 2019; online sales…
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.Mobile InterstitialsA mobile interstitial…
AI search company Yext, which powers site search for many businesses, announced an update to its search algorithm update along with some key feature additions. The release includes revamped test search and experience training, and also a reimagining of the…
Dive Brief: Oscar Mayer, the packaged foods brand marketed by Kraft Heinz, is partnering with Lyft to bring its signature Wienermobile into the ride-hailing app’s fleet, according to an announcement. Today (Aug. 25) through Aug. 27, certain Lyft users in…