When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even…
The following is a guest post by Jay Friedman, president of Goodway Group. Opinions are the author’s own. In 1964, Marshall McLuhan published “Understanding Media” and changed the way we thought about media, coining the idea that “the medium is…
Oracle gaming ad metrics, creator economy boom: Thursday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting…
Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for…
Dive Brief: General Mills global marketing chief Ivan Pollard has left the company as part of a broader organizational reshuffling, the company confirmed in a statement. Ad Age first reported the news. The owner of brands like Cheerios, Häagen-Dazs and Yoplait said it…
The right technology stack can supercharge the infrastructure that powers a business.As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations…
Dive Brief: Beer brands Busch and Keystone Light launched rival campaigns this week aimed at people who are itching to get outside as the weather gets warmer, the summer travel season begins and more Americans become vaccinated. Each brand is…
SEC enforcement director Alex Oh stepped down from her role after being scrutinized for her part in an ExxonMobil lawsuit. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! April 30, 2021 3 min read…
WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins…
Dive Brief: Almost half (47%) of chief marketing officers were women in 2020, a notable jump from 2018, when just 36% were women, according to the latest CMO Tenure Study from executive search firm Spencer Stuart. Fifty-two percent of incoming…
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