Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. With the pandemic restricting some recreational activities over the past year, many people have…
May 19, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Pandemic or no pandemid, digital nomads on Instagram continue serving us with pictures at exotic locations and meetings at the beach. Who wouldn’t want that? Well, we are…
When it comes to Google My Business’s rules and guidelines there is a lot of room for improvement.Yes, they have rules written down, but those guidelines are vague in many areas and contradictory in spots.That makes things confusing for even…
The following is a guest post by Jay Friedman, president of Goodway Group. Opinions are the author’s own. In 1964, Marshall McLuhan published “Understanding Media” and changed the way we thought about media, coining the idea that “the medium is…
Oracle gaming ad metrics, creator economy boom: Thursday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
Dive Brief: Podcasting ad revenue rose 19% to $842 million last year, driven by a 37% gain in the fourth quarter, and is expected to surpass $2 billion by 2023, according a study by the Interactive Advertising Bureau (IAB) and consulting…
Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for…
Dive Brief: General Mills global marketing chief Ivan Pollard has left the company as part of a broader organizational reshuffling, the company confirmed in a statement. Ad Age first reported the news. The owner of brands like Cheerios, Häagen-Dazs and Yoplait said it…
The right technology stack can supercharge the infrastructure that powers a business.As the co-founder and CEO of a payment automation software company, I’ve seen firsthand how the best tech stacks can drive significant business value and financial health for organizations…
Dive Brief: Beer brands Busch and Keystone Light launched rival campaigns this week aimed at people who are itching to get outside as the weather gets warmer, the summer travel season begins and more Americans become vaccinated. Each brand is…