Dive Brief: Consumers found 31% of 2020’s holiday ads to be soothing, according to Ace Metrix’s evaluation of more than 200 seasonal advertisements aired so far this year. Meanwhile, 26% of people perceived the ads as wholesome, and 24% said…
December 4, 2020 7 min read If you logged onto Twitter this morning, you may have noticed the phrase “Blue MAGA” trending and run for the hills. Or, like us, you indulged your curiosity and clicked through, surprised to find that…
Dive Brief: Pringles is refreshing its packaging for the first time in 20 years, introducing a streamlined look that highlights the ability of its crisps to be stacked and a simpler design for mascot Mr. Pringle, according to a news…
SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists automate the long-tail of SEO,…
Brief: Anheuser-Busch InBev, which operates Corona outside of the U.S., launched an in-house content arm called Corona Studios that this week released its first production titled “Free Range Humans,” according to a press release. The eight-part digital series will live…
The outlook for CRM in a COVID and post-COVID world Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from…
Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a…
Dive Brief: E.l.f. Cosmetics has partnered with Kathleen Belsten, a popular Twitch gaming streamer and social media personality who goes by the name Loserfruit, or Lufu, according to a news release. With the tie-up, the marketer is looking to strengthen…
85% of salespeople have self-limiting beliefs that hurt their sales effectiveness. 85%! Huge!And one of the most common Sales Self-Limiting Beliefs we see in sellers is the belief that Prospects Are Honest. The number actually went up one percentage point…