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Peloton hits brakes on marketing as at-home fitness sells itself

Peloton hits brakes on marketing as at-home fitness sells itself

UPDATE: May 7, 2020: This story has been updated to include details of the departure of Carolyn Tisch Blodgett, Peloton’s head of global marketing, which were first reported by Business Insider. Dive Brief: Exercise equipment maker Peloton paused cancellable advertising in…

What does the marketing funnel look like post-pandemic?

What does the marketing funnel look like post-pandemic?

The following is a guest post from Ken Harlan, founder and CEO at Mobile Fuse. Opinions are the author’s own. The notion of a marketing funnel is tried and true: moving from brand awareness to lead generation and lead nurturing…

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