Google Suffers Major Defeat – Must Pay French Publishers via @martinibuster
ADVERTISEMENTGoogle lost an important case in France that obligates Google to compensate French news publishers for using their content.Google Accused of Abusing Dominant PositionThe ruling by the French Competition Authority accuses Google of not complying with French laws that order…
Campaign Trail: Trade Coffee’s remotely produced ad embodies creativity in crisis
Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Coffee is a key part of culture and people’s daily lives. It’s a common…
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and…
Amazon Product Targeting for Sponsored Ads & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld
ADVERTISEMENTOn this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld talk about Amazon’s product targeting, the delayed rollout of Google Partners’ changes, and new Pinterest ecommerce features.Plus, why the gas station is the best…
Burger King encourages people to be heroes by staying home
Dive Brief: Burger King has launched a new ad promoting its delivery app and staying home during the coronavirus pandemic shutdowns, according to materials the company shared with Marketing Dive. “Stay Home of the Whopper” encourages consumers to be “couch…
A User’s Guide to DevSecOps Success
Massively scalable, responsive, fast, reliable, fault-tolerant, and secure, it is no wonder that organizations are increasingly embracing the many modern cloud-native computing techniques. Cloud enables enterprises to benefit from PaaS, microservices, agile, containers, DevSecOps, CI/CD, data engineering, IoT, AI, and…
YouTube Officially Lifts Monetization Ban on COVID-19 Content via @MattGSouthern
YouTube has lifted the monetization ban on content that is either about, or references, COVID-19. Although some exceptions apply.The monetization ban had already been lifted for a limited number of channels, but now the change has been rolled out throughout…
Teen spending hits lowest point in nearly a decade as coronavirus concerns grow
Dive Brief: Teens tightened their budgets this spring as the coronavirus worsened and more people self-quarantined. Self-reported spending for the age group fell 13% year-on-year and 4% sequentially from Feb. 17 to March 27, reaching the lowest point since the…
Local Partnerships Will Be Crucial Amidst International Travel Restrictions
When crossing borders isn’t an option, Professional Employer Organizations can be a vital resource. April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. COVID-19 is having a devastating effect on global businesses, with experts saying…
Agency Client Retention: It Isn’t Enough to Perform via @seomonitor
Let’s explore more about what you need to take into account:Beyond the ‘Put a Reminder in My Calendar’Building a process inside your SEO agency is always a challenge and in case of reporting, it isn’t just about reminders set in…
ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work
Dive Brief: Marketers are handling creative production well despite new obstacles posed by the coronavirus, the Association of National Advertisers (ANA) found in a survey of 196 members. Just 39% of respondents said creating new assets has been a great…