Dive Brief: Atkins debuted a fresh video campaign starring actor and brand spokesman Rob Lowe, the company shared with Marketing Dive via press release. Lowe originally signed on as Atkins’ spokesperson in January 2018 and will serve for another three…
It’s become pretty universally acknowledged that individuals have different personalities, preferences, and even work styles.In workplace settings, it’s important to be aware of these unique differences in order to provide a more efficient environment for teams, especially when it comes…
There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword.After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords…
Dive Brief: TV ad-buying platform Cadent has acquired data-matching company 4Info, a move intended to enhance advertisers’ ability to target and scale audiences across data-driven TV, including cable, broadcast, addressable TV, OTT, and connected devices, according to a press release. Terms…
Discover the most influential brands in the cannabis industry with Pioneer Intelligence’s marketing analytics platform. January 3, 2020 1 min read Brought to you by Pioneer Intelligence Introducing The Hot 25, a new weekly editorial feature powered by Pioneer Intelligence…
Some people believe that E-A-T is one of the most important SEO success factors today.Others believe the importance of E-A-T is massively overblown.Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor…
Dive Brief: The House Energy and Commerce Committee proposed a privacy law that would severely limit how advertising giants including Google and Facebook can collect and use user data, The Los Angeles Times reported. If passed, the legislation would limit…
At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content.The problem is we can’t simply wish parameters away. They play…
Brief: The NFL’s audience on Amazon-owned Twitch rose 45% from a year earlier as more fans watched entire “Thursday Night Football” games on the livestreaming platform, per an announcement from Torque Esports. The company’s Stream Hatchet analytics unit also observed…
Congratulations! You have been promoted and are now a manager for the first time. The learning curve on how to manage people can be steep. However, with an open mind, open heart, and constant curiosity, you will overcome. You will…
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