Dive Brief: Unilever created a new top marketing role, the chief digital & marketing officer, according to news shared with Marketing Dive. Conny Braams, EVP of the packaged goods company’s Middle Europe operations, will fill the appointment starting Jan. 1. …
ADVERTISEMENTGoogle has upgraded the built-in tool that shows up in search results for the query “mortgage calculator.”Now, the tool has many of the key features that were missing from the previous version of Google’s mortgage calculator.The upgraded mortgage calculator was…
With consumers planning to spend 5% more this year than they did last year and around 53% of holiday shopping expected to be done digitally, you want to make sure that shoppers are spending their money with your business.So, you…
Retailers went into the Black Friday kickoff on edge, in some cases rattled by spending slowdowns in the third quarter. Many, like Macy’s and Kohl’s, were dropping prices well before the Thanksgiving turkey came out of the oven, in hopes…
A study of Google Analytics for local businesses finds that their websites attract an average of 414 monthly users, with 50% of traffic coming from organic search.BrightLocal analyzed Google Analytics data from over 11,000 websites to determine benchmarks for local…
Silicon Valley has seized on an ever-expanding market. November 29, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Silicon Valley seems to have itself a new “pet” project. But it’s not just any kind…
By about midday on Black Friday, the Thanksgiving weekend this year was already shaping up to be a remarkably inclusive shopping event, with large and small retailers, both online and off, notching record sales. Black Friday is on track to…
An update to Google My Business will allow service-based businesses to specify the types of services they offer to customers.Google My Business will provide a selection of suggested types of services to choose from, for example, plumbers may see “Install…
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your…
Dive Brief: Louis XIII Cognac created an original musical composition to promote the complexity of its beverage, the company revealed in a press release shared with Marketing Dive. The “One Note Prelude” is based on the G-sharp note that rings…
Google’s John Mueller was asked about low quality links and the November 2019 update. During his answer, Mueller twice advised the publisher to not jump to conclusions about a connection between links and the November Update.A search marketer related to…
In a way, the exponential growth of machine-to-machine communications with connected sensors, or what is called the Internet of Things (IoT), has become an example of too much of a good thing.IoT facilitating communication among connected machines, devices and sensors,…