NEW YORK — Agencies for years have pined for a third player to break up the stringent control of digital advertising wielded by the Google-Facebook duopoly, and with Amazon — whose ad business raked in $10 billion in revenue in…
ADVERTISEMENTPictured above: Search Engine Journal Executive Editor Danny Goodwin; Search Engine Journal Community Award Winner Mary Davies; Search Engine Journal Managing Partner Brent Csutoras; and Search Engine Journal CEO Jenise Henrikson.Mary Davies, president of Beanstalk Internet Marketing, is the first…
October 17, 2019 2 min read This story originally appeared on Engadget Amazon has been aggressively pushing into the music business. It’s already promoted its Music streaming service by holding a concert for Prime Day and appealing to audiophiles by offering lossless streaming with its…
Brief: Burger King created a promotional video from doorbell footage to promote the nationwide expansion of Uber Eats delivery, per an announcement. The burger chain’s King mascot visited hundreds of Los Angeles-area homes that had Amazon Ring doorbell cameras, and…
WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for SEO. While the WordPress HTML will not be 100% valid,…
Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of the search advertising market is expected to grow as Google’s shrinks over the next two years,…
Brief: Campari’s Wild Turkey bourbon is collaborating with digital media company Complex Networks on two new social video series starring Oscar-winning actor Matthew McConaughey. Both series focus on trailblazers whose personal convictions help to shape cultural movements, per an announcement…
Adding email to your holiday marketing mix is a must.Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent.But competition for consumers’ attention in the inbox…
The first time a sales manager made this statement to me, in frustration, was about 20 years ago. Since then, it’s become the common complaint I hear from managers (If I had a nickel for every time…….)It’s what happens next…
Dive Brief: Bacardi Rum is partnering with ocean-focused environmental group Lonely Whale to collect single-use plastic straws from 55 bars across the U.S., according to a press release. The straws will be turned into limited-edition vinyl records featuring “Make It…
Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas?Without proper planning, your business’s holiday…