Dive Brief: The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per an announcement shared with Marketing Dive. The trade group’s Alliance for Inclusive and Multicultural Marketing…
A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data. The FAQ structured data causes those sites to occupy more space in Google’s SERPs, while crowding out competitors.Slap FAQ…
In the wake of recent vaping-related illnesses and deaths, cannabis testing labs are targeting an additive that’s been linked to the unfortunate events. September 17, 2019 6 min read Brought to you by MJBizDaily Cannabis testing labs around the country…
Video-sharing app TikTok has the potential to be a key media platform for brands looking to reach young audiences around the upcoming holiday shopping season, several marketing experts told our sister publication Mobile Marketer. However, brands must be open-minded and…
ADVERTISEMENTOnline trolls have been the bane of rational, civil internet users since the beginning of the web.It turns out, when you give certain people the shield of anonymity to hide behind in the form of a computer screen, things get…
The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA…
Dive Brief: For the opening week of the NFL season, 58% of surveyed adult viewers reported watching at least one game via a paid streaming service or app, according to a new Snapshot Study from agency Colling Media. More than…
In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data.Here is the question that was submitted:“Is it possible to insert JSON structured data at the bottom of theinstead of the?…
To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers.This is because the digital transformation…
Brief: Kylie Cosmetics, the beauty brand started by reality-TV star Kylie Jenner, generates the most social media engagement among cosmetics brands while spending nothing on paid social ads, per a study researcher BrandTotal shared with Mobile Marketer. Eighty-two percent of…
Google Webmaster Trends Analyst Gary Illyes tweeted that Google is officially changing support for Meta Robots Nofollow. Google now treats the meta robots nofollow as a hint, similar to the behavior to the recently updated nofollow link attribute.Note: The tag…
The ‘Grease’ actress opted for cannabis to help with her Stage 4 cancer treatment. September 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to the many celebrities who have endorsed the use…