Customer loyalty is a lucrative investment. Customers with an emotional connection to a brand have a 306% higher lifetime value. The problem is that loyalty programs are a game of high hopes and often anemic results. Studies show that only…
Google is sending out surveys to gauge peoples’ interest in paying for access to premium Google My Business features.Sean Butcher was first to see the survey and alert others about it on Twitter:Anyone else get this bananas questionnaire from GMB…
Brief Dive Brief: Frito-Lay’s Tostitos brand tortilla chips has formed a partnership with Avocados From Mexico for an experiential promotion in New York City, according to a press release shared with Marketing Dive. To celebrate Cinco de Mayo, representatives from…
Worried about seeing “Avengers: Endgame” spoilers on Google?You could always wipe out half of the search results.A new (and awesome) Google easter egg is turning the search results to dust.Here’s how to see it for yourself:Head to Google. (The easter…
Brief Dive Brief: European marketers that do programmatic advertising are moving trades in-house, according to a new report from the Interactive Advertising Bureau (IAB) and Accenture Interactive that was shared with Marketing Dive. An average of 86% of brands that buy ads programmatically…
ADVERTISEMENTA study on Twitter usage among US adults finds a disproportionate amount of users are responsible for the greatest share of tweets.The study from Pew Research Center also analyzes the demographics and attitudes of Twitter’s most active users.Findings from the…
You’re craving a late-night snack. So, you head to your kitchen to grab something before you go to bed. What will you choose? A lot of the time, it depends on what’s most accessible. You’re more likely to eat healthier…
“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different…
This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own.Artificial intelligence (AI) is one of the biggest trends in digital marketing today.A decade ago, AI was associated with robots, machinery, and…
Brief First Published on Brief: Native advertising will grow its share of U.S. display ad spending to 65% next year from 48% in 2016, researcher eMarketer estimated. U.S. advertisers will boost spending on native display ads by 25% this year…
The holy month of Ramadan is fast approaching and it will be celebrated by millions of Muslims all over the world. Ramadan is holiest month of the Islamic calendar and one of the most important marketing periods for brands around…
Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages.What is TF-IDF?Wikipedia has a concise definition of what TF-IDF is:“…tf–idf or TFIDF, short…
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