Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages.What is TF-IDF?Wikipedia has a concise definition of what TF-IDF is:“…tf–idf or TFIDF, short…
Brief Dive Brief: Taco Bell wants to end “calendar inequality” by getting rid of the Taco Tuesday tradition, according to an open letter published on its company blog. The reasoning is that the Yum Brands chain believes tacos should be…
ktmain / PixabayHave you ever traveled to a different city and wondered why their water tastes differently than yours? It’s because it is different. Water chemistry varies greatly around the United States due to varying contaminates in the water by…
ADVERTISEMENTFacebook has been spotted testing the ability for users to upvote and downvote comments.This test appears to be limited to the Android app, which is common when tests like these are spotted in the wild.Joe Youngblood shared an example on…
Brief Dive Brief: Philadelphia-based deli foods brand Dietz & Watson is launching a pop-up store dubbed “Delishop” to showcase its premium meats and cheeses and sell a line of branded clothing and merchandise, according to a company press release shared…
Average Shopping Cost per Click (CPC) by IndustryThe combination of a low average CTR and a fierce degree of competition makes for a high average CPC in the office & business needs industry.Nonetheless, the fact that the highest average CPC…
Brief Dive Brief: YSL Beauté hosted the YSL Beauty Station and pop-up store in Cathedral City, California, located along Route 111 on the road to the Coachella music festival, according to a company press release. The campaign includes a YouTube…
![Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY] by @MattGSouthern](https://localmobilewebsolutions.com/wp-content/uploads/2019/04/shutterstock_456779230.png)
ADVERTISEMENTMost customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking.Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when…
Brief: U.S. Polo Assn., the official clothing line of the U.S. Polo Association that oversees the sport, lifted brand recall by 95% with a social influencer campaign. A follow-up consumer survey found that 88% of respondents said influencer partnerships makes…
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only…
ADVERTISEMENTLinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button.In an announcement, the company says users are regularly asking for more expressive ways to respond to different posts.Users are also asking for new…
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