Taco Bell pens open letter pushing fans to take down Taco Tuesday
Brief Dive Brief: Taco Bell wants to end “calendar inequality” by getting rid of the Taco Tuesday tradition, according to an open letter published on its company blog. The reasoning is that the Yum Brands chain believes tacos should be…
Hydroviv Accepts $400,000 From Mark Cuban
ktmain / PixabayHave you ever traveled to a different city and wondered why their water tastes differently than yours? It’s because it is different. Water chemistry varies greatly around the United States due to varying contaminates in the water by…
Facebook is Testing Upvotes and Downvotes for Comments by @MattGSouthern
ADVERTISEMENTFacebook has been spotted testing the ability for users to upvote and downvote comments.This test appears to be limited to the Android app, which is common when tests like these are spotted in the wild.Joe Youngblood shared an example on…
Dietz & Watson sells Dietz Nuts boxers, merch at Philly pop-up
Brief Dive Brief: Philadelphia-based deli foods brand Dietz & Watson is launching a pop-up store dubbed “Delishop” to showcase its premium meats and cheeses and sell a line of branded clothing and merchandise, according to a company press release shared…
Google Shopping Ads Benchmarks for YOUR Industry by @wordstream
Average Shopping Cost per Click (CPC) by IndustryThe combination of a low average CTR and a fierce degree of competition makes for a high average CPC in the office & business needs industry.Nonetheless, the fact that the highest average CPC…
YSL journeys to Coachella with ‘beauty station’ pop-up
Brief Dive Brief: YSL Beauté hosted the YSL Beauty Station and pop-up store in Cathedral City, California, located along Route 111 on the road to the Coachella music festival, according to a company press release. The campaign includes a YouTube…
Customers Think Social Media Ads are Filling Their Feeds, but 70% Still Click [STUDY] by @MattGSouthern
ADVERTISEMENTMost customers feel that social media ads are taking over their feeds, but that’s not stopping them from clicking.Blue Fountain Media surveyed over 1,000 US customers between the ages of 18-55 to learn about their sentiments and buying behavior when…
US Polo Assn. lifts brand recall 95% with influencer campaign
Brief: U.S. Polo Assn., the official clothing line of the U.S. Polo Association that oversees the sport, lifted brand recall by 95% with a social influencer campaign. A follow-up consumer survey found that 88% of respondents said influencer partnerships makes…
Content alone is not going to win the streaming war. Here’s why
Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only…
LinkedIn Aims to Boost Engagement With a Range of Reactions to Posts by @MattGSouthern
ADVERTISEMENTLinkedIn is introducing new ways to engage with posts, adding four new reactions alongside the like button.In an announcement, the company says users are regularly asking for more expressive ways to respond to different posts.Users are also asking for new…
P&G’s Pritchard calls for digital media’s reinvention as ‘dark side’ worsens
Dive Brief: Procter & Gamble’s Chief Brand Officer Marc Pritchard issued a call to entirely reinvent the digital media supply chain as clean-up efforts of the current ecosystem prove futile in the face of rapid growth, according to news shared…