Comic Dive: Beer Wars
[unable to retrieve full-text content]A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up? Source link
Google Made More Linking Practices Less Effective at Manipulating Rankings by @MattGSouthern
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018.Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam.Here’s more…
Miller Lite reimagines controversial Bud Light ad, provoking a response
Dive Brief: MillerCoors brand Miller Lite is launching a series of “competitive” ads with chief rival Anheuser-Busch InBev and its Bud Light beer around March Madness, [W] announced. The new campaign, which runs across TV, digital and social media, marks one…
Lyles BBQ Lands an Extraordinary Deal With Marcus Lemonis
btfrewinphotography / PixabayThe Lyles family converted their roadside barbeque into a multi-location restaurant serving up fresh, homemade dishes to the greater Lexington, Kentucky area. While they may look like the average family business from the outside, Marcus Lemonis quickly discovered…
Google: Most Algorithm Updates Have Incremental Changes to Previous Updates by @MattGSouthern
Google’s John Mueller was recently asked about the [embedded content] and whether it softened the impact of previous updates.Many sites that saw a decline in rankings after algorithm updates from last year are seeing positive changes after this month’s core…
Microinfluencers outshine celebrities by capturing 40% of brands’ spend, study finds
Brief Dive Brief: U.S. marketers are willing to spend up to $32,000 to work with a microinfluencer, or someone with less than 30,000 social media followers, on a campaign versus $39,000 to work with a celebrity influencer with more than…
Google: Invalid URLs Should Return 404s, not 5XX Server Errors by @MattGSouthern
Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website.An invalid URL should return a 404 error so it’s clear to Google that the URL does not belong to a particular site. A 5XX error…
Burger King takes on Starbucks with app-based coffee subscription service
Dive Brief: Burger King today (March 15) rolled out a BK Café Coffee subscription tied to its mobile app, according to a news release. The service lets users of the BK App pay a $5 monthly fee — or, as…
Google Ads Will Recommend Which Columns to Add to Reports by @MattGSouthern
Google Ads is introducing a new “recommended columns” feature, which will highlight the columns of data that are worth paying attention to.Reporting columns will be recommended to users based on their campaign and account settings.As Google explains, when changes are…
Big changes at Facebook: Chief product officer Chris Cox, WhatsApp VP Chris Daniels leave company
Facebook CEO Mark Zuckerberg announced on Thursday that the company’s chief product officer Chris Cox is leaving. Also leaving is WhatsApp VP Chris Daniels. With these executive departures, Will Cathcart, who previously led the Facebook app will now oversee WhatsApp,…
NYT: Criminal probe into Facebook entangles smartphone makers
Brief Dive Brief: Facebook is under criminal investigation by federal prosecutors for its data-sharing practices, The New York Times reported. The records of two prominent smartphone and device makers have been subpoenaed by a grand jury in New York as part…
Massive Facebook Outage by @martinibuster
It’s not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto…