An online presence is important for both local and global businesses, especially those with physical locations.It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where…
WordPress plugins are helpful. But they can also slow a site down, invite hackers and even cause a Google penalty. These are my top five considerations when choosing a WordPress plugin.Five WordPress Plugin ConsiderationsPlugin is VettedPopularChangelog indicates fairly regular updatesSupport…
Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack.Somewhere along the line, the 7-pack reduced to a…
‘Twas the night before ChristmasAnd all through the houseChildren are tracking SantaWith the click of a mouse.The time has come again to follow Santa Claus on his journey as he delivers presents around the world.Thanks to this year’s Santa Tracker…
On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers.Yet the news and related policy have a hugely powerful impact on every business with a Facebook page.The announcement:This article covers:What Is Facebook Subscription Messaging?What if,…
Exact match domains (EMDs) were once incredibly valuable.EMDs (domain names that precisely match a search query that will likely drive traffic to your website) tended to rank well.When they ranked well, they drove tons of traffic.If it was still 2012, it…
Google has been spotted testing a feature that teaches searchers how to pronounce words.When searching for a phrase like “how to pronounce compunction,” Google may return a box at the top of the page with a ‘learn to pronounce’ button.Tapping…
Facebook will no longer be changing its subscription messaging policies, which would have affected chatbots.We reported last month that Facebook was making a change to chatbot permissions, and giving pages until December 31st to comply with the new policy.The policy…
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