Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry.If you’re reading this, then you’re probably already a part of this rare and elite group.There is…
Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths.In order to accomplish this, Google has created a new type of web property called a Domain property.Adding a Domain…
Do I want to do link building?As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis.While the answer being overwhelmingly…
LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process.The company has [embedded content] a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the…
Twitter has rolled out a subtle redesign of its iOS app, making it more convenient to use for those who hold their device one-handed.The compose button has been moved to the bottom right-hand corner and “floats” as users scroll down…
Competition is a healthy part of every industry. It:Prevents complacency.Encourages innovation.Forces you to do better in every aspect of your business – from development to sales to customer satisfaction.Determining how to one-up your competitors in search is no different.In this…
Google is getting in the Halloween spirit with a first-of-its-kind Google Doodle that’s both interactive and competitive.The Great Ghoul DuelUp to eight people can compete in a multiplayer, interactive Google Doodle.Users can either host a game and invite people they…
True story: My first job out of college was as a junior account executive at a local ad agency.I managed anywhere from 7-10 clients at a time. From responding to client emails, ghostwriting email responses for my senior account executive,…
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