Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry.If you’re reading this, then you’re probably already a part of this rare and elite group.There is…
Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths.In order to accomplish this, Google has created a new type of web property called a Domain property.Adding a Domain…
Do I want to do link building?As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis.While the answer being overwhelmingly…
LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process.The company has [embedded content] a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which is said to lay the…
Twitter has rolled out a subtle redesign of its iOS app, making it more convenient to use for those who hold their device one-handed.The compose button has been moved to the bottom right-hand corner and “floats” as users scroll down…
Competition is a healthy part of every industry. It:Prevents complacency.Encourages innovation.Forces you to do better in every aspect of your business – from development to sales to customer satisfaction.Determining how to one-up your competitors in search is no different.In this…
Google is getting in the Halloween spirit with a first-of-its-kind Google Doodle that’s both interactive and competitive.The Great Ghoul DuelUp to eight people can compete in a multiplayer, interactive Google Doodle.Users can either host a game and invite people they…
True story: My first job out of college was as a junior account executive at a local ad agency.I managed anywhere from 7-10 clients at a time. From responding to client emails, ghostwriting email responses for my senior account executive,…
Snapchat has launched a desktop app, called Snap Camera, which lets users add filters to live streams and video chats.Snap Camera is available for Windows and MacOS, and has an extension specifically for streaming on Twitch.People can use Snap Camera…
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