3 of the Top Opportunities and Challenges for Digital Marketing in 2018
Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2018. But, in your rush to jump onto the latest trend bandwagon, don’t overlook the importance of battle-tested…
‘Flaming Tire’ Rocketing Past A Car Almost Hitting A Woman Is A Viral Digitally Manipulated Video
Twitter removes verified checkmarks from several white supremacists’ profiles
Digital Marketing : It’s Not Just Business, It’s Personal
Be human. It is a simple idea, but what does that mean for digital marketing? A group of experts in social media and public relations, weighed in on just this question in our debut Google Hangout, a regular series designed…
The Importance Of Offline Retail Presence In An Online World
Today, the World Wide Web is ingrained as part of the day-to-day experience for all of us. From communicating with colleagues and banking online to personal entertainment and staying in touch with friends, “logging on” is now an intrinsic human…
Five E-Commerce Pain Points (And How To Overcome Them)
Online transactions have become numerous in the UAE and the whole GCC region, with the number of merchants using e-commerce platforms such as Shopify to offer their products or services online growing tremendously. Compared to Europe, USA, or India, where…
Snapchat Shutting Down By the End of 2017 Is A Viral Hoax
Marketing To A High-End Consumer, Using The Luxury Strategy
40 years ago, a group of European luxury brands, famous but small at the time, decided to use the opportunity of globalization to grow significantly beyond the small circle of their happy-but-few historical customers. To do so, they needed to…